Small Nonprofit Goes Big Online

Let’s talk about design
KCA has set up a very simple, clear structure that lays out the menus and navigational structure in obvious places, which is great. The last thing I need, if I’ve been diagnosed with kidney cancer and want help, is to get frustrated digging around through obtuse navigation.

We suggest adding more “warm fuzzies” here: pictures of real people with cancer — not just black-and-white stock photos — and profiles of real patients, donors, scientists and others who are a part of the KCA community. Bringing in this real element will help the organization connect with its audience in ways beyond the message board and, along the way, cultivate a desire to give back.