Small Nonprofit Goes Big Online
Kidney Cancer Association maximizes resources to offer more Web services.
For many health-, disease- or disorder-oriented organizations, core supporters usually are programs’ audiences, too. KCA is doing a great job offering programmatic tools online on probably a very limited budget. Over time, as its resources grow, KCA should find this site is a good place to build from. It also will find that the investment it makes will come back in increased revenue from donors confident that KCA is itself a strong investment.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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