Too Easy to Ignore?

FS: What are some fundraising best practices you can share?
LM: I think it’s incredibly important for the executive fundraising person who maybe sits in an office all day to really stay close to the people you’re serving because nothing else, I think, can motivate you as much. And secondly, I think it’s really important to know your donor and to know what kind of a person has a personal connection with the work you do and to make them know how important their individual gifts are, whether it’s a $10 gift or a $1 million dollar gift. Really understand what motivates your donors so that you can help them make meaningful gifts that are important and valuable to them, and are important and valuable to your organization.