Too Easy to Ignore?

FS: How does your organization maintain relationships with donors?
LM: We work very closely with our donors because they’re really a member of our family. They make it possible to do the work we do to help kids. So we make special efforts to know them, to remember them on their birthdays and at holidays, to know what’s important to them, to be respectful of their wishes, to always, to the letter, honor their requests for their gifts … If we have donors who’ve made two or three or four gifts over the course of the year we make a strong effort to call them, to go and visit them, to send them personal correspondence, because it’s just so important to us that our donors know that the contributions they’re making are making a real difference in the lives of the children.