Too Easy to Ignore?

Here, McKernan talks about KidsPeace’s challenges and tried-and-true methods for getting to know donors.

FundRaising Success: What are some challenges KidsPeace faces in terms of fundraising?
Leah McKernan: I think we face the same kinds of challenges that a lot of charities face. We face situational challenges. After 9/11, we saw a significant decrease in philanthropy to the organization in the same way that we’ve seen some level of drop-off after Katrina and this year’s natural disasters.