Too Easy to Ignore?

FS: How do you maintain donor relationships?
LM: We work very closely with our donors because they’re really a member of our family. They make it possible to do the work we do to help kids. We make special efforts to know them, to remember them on their birthdays and at holidays, to know what’s important to them, to be respectful of their wishes, to always, to the letter, honor their requests for their gifts. … If we have donors who’ve made two or three or four gifts over the course of the year, we make a strong effort to call them, to visit them, to send them personal correspondence ... it’s so important that our donors know their contributions make a real difference in the children’s lives.