How to Love Fundraising
Know a fundraiser who says ‘yuck’ about fundraising? Show ’em this and set ’em straight.
Imagine a baseball team full of players who don’t like baseball. To them, baseball is distasteful. A shady exercise that’s necessary to fill the stadium. The rules annoy them. They play with gritted teeth, resentful every minute. When they sit in the dugout, they complain about the fans who put them through this degrading spectacle. They dream of better fans — ones who will show up without demanding baseball.
- Companies:
- Merkle|Domain
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
