How to Love Fundraising

Far-fetched? Not really. The fundraising world is full of teams like that: professional fundraisers who don’t like fundraising. Anti-fundraising fundraisers seem to dislike fundraising for one or more of these reasons:

• It’s emotional, not intellectual. Not a venue for showing off your smarts and education.

• It tends to be simplistic and repetitive.

• It’s often corny, not cool.

• It requires you to humble yourself and admit you need other people (your donors). Embarrassing.

• It sometimes annoys people. And those people might call and complain.

The horror!