How to Love Fundraising
Know a fundraiser who says ‘yuck’ about fundraising? Show ’em this and set ’em straight.
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Jeff Brooks
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But maybe it’s not that serious. Maybe fundraising just doesn’t sit quite right with you. In that case, here are some facts that can help you make it work.
The good news
- Donors like to give. Research shows that giving stimulates reward centers in the brain — the same areas stimulated by money, drugs and sex. Really.
- Giving makes you more evolved, more connected emotionally and spiritually. Part of what it is to be human is to freely give away some of what you have.
- Giving raises consciousness. When you give to something, you care more about it. That leads to other kinds of involvement — like volunteering, advocacy, passing on the values to children and more.
- Giving makes you happier. Donors are 43 percent more likely to say they’re very happy than non-donors.
- Giving improves your health. Donors are 25 percent more likely to say their health is excellent or very good than non-donors.
- Giving is good for society. A dollar given to charity stimulates better than $19 for the economy. And what about the impact of millions of healthier, happier, more involved donor-citizens? Priceless!
Call it karma. Call it reaping what you sow. Giving is very good for givers. It’s good for society. It’s good in every possible way.
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