How to Love Fundraising

If you want to like fundraising (or like it more), here are three steps you can take:

1. Know donors; have a Mrs. Boswell. When I first started in this business, I met a wise copywriter — a master of the craft. On his desk was a photo of a smiling older woman. Not his mother. He said, “That’s Mrs. Boswell. She goes to my church. She’s the kindest, most generous person. She cares about everything, and gives to charity. When I write fundraising, I write to her!”