How to Love Fundraising
Know a fundraiser who says ‘yuck’ about fundraising? Show ’em this and set ’em straight.
2. Get into donors’ heads. As a fundraising professional, you’re probably younger and more conscious of the process than any normal person ever would be. One great way to escape your built-in biases: Read what donors read, especially things outside your comfort and taste zones. Like the National Enquirer. People magazine. Guideposts. These venerable publications know their audiences. Learn from them.
- Companies:
- Merkle|Domain
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