Know Your Donor. Know Your Donor. Know Your Donor.
'I'm gonna just write up a proposal and get it out there to my donors," the determined major-gifts officer said. And that's how he defined an important step in his success in raising major-gift money.
As I've looked at this whole area of proposal writing for major donors I find that a great deal of emphasis, by many authors, is placed on the actual writing of the case, proposal or whatever you want to call it. Most of the material starts with "create a need statement" or "create a theme," or with some instruction on how to begin to draft some element of the actual proposal.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
