Know Your Donor. Know Your Donor. Know Your Donor.
● Start digging into how each program category works. This is about understanding the need that is being addressed, how the need is met and who (gender, age, etc.) is helped. If you don't understand this, how are you going to explain it to a donor? Yes, this does mean you have to read program plans and actually visit program sites. And it does mean that this takes time — quite a bit of time. When a new major-gifts officer starts, I'd like to see her spend 30 percent to 40 percent of her time engaged in this activity alone.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
