Know Your Donor. Know Your Donor. Know Your Donor.
But this part is the intellectual side of program knowledge. You also need to …
● Get into the emotional side of the program content. No matter what the program is — helping people, the environment, animals, whatever the cause — you need to be emotionally connected to it. If your organization is helping the homeless, go sit with a homeless person and let that experience get into your heart. If you're helping animals, get into their world and feel it. If your program is about conservation, wander into the beauty and wonder of nature and marvel at it. If it's about cancer research, cry about the pain this dreaded disease has caused and fill your heart with hope for a solution. If it's about justice, be angry about how cruel and selfish people can be.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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