Know Your Donor. Know Your Donor. Know Your Donor.
Your heart must get engaged. You cannot stand outside of the emotional impact of your cause and hope to be an effective major-gifts fundraiser.
● Gather stories and pictures that illustrate need and impact. The primary role of a major-gifts officer is to experientially transport the donor right into the need that the organization is addressing. There's no special "transporter" that can magically put the donor right in the middle of the action, so donors must rely on the representations of the major-gifts officer.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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