Know Your Donor. Know Your Donor. Know Your Donor.
These representations are delivered via words and pictures. They involve intellectual information as well as emotional information. If all you do as a major-gifts officer is fill the donor's head and not move her heart, you have failed.
So, gather stories and pictures about the heartbreak of the need. These stories and pictures should cause donors to feel the hurt, pain and hopelessness of the situation. Then gather stories about the unbelievable joy of the need met. These should make the donor jump out of his chair and yell, "YES! That is so good. I just can't believe it! Yes! Wow!"
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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