Know Your Donor. Know Your Donor. Know Your Donor.
You may be reading this and find it a tad uncomfortable. That's OK. Sit with it awhile and ponder why you feel that way. It is a good journey for you to take.
Step No. 3: Match the donor to a program
"I have 150 donors on my caseload, Richard," the frustrated and impatient major-gifts officer said to me. "Do you really expect me to go through every single one and find a match of their interest and our program?"
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.