Know Your Donor. Know Your Donor. Know Your Donor.
Yep. That's right. Every single one.
"But they really don't have a single interest! They've just told me to use their gift where most needed," he stated defensively.
I thought, "The truth is that you don't know the interest. It's not that they don't have it."
That, in a few phrases, is one of the greatest problems in major-gifts fundraising — the major-gifts officer doesn't know the interests and passions of the donors on his caseload. There are three reasons for this:
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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