Know Your Donor. Know Your Donor. Know Your Donor.
● He has been unable to connect with the donor. Well, that means there's a donor on a caseload who is not qualified, i.e., she hasn't told the major-gifts officer she actually wants to relate in a more personal way. So, why is she on the caseload? She gave a sum of money equal to or greater than the criteria? Not a good reason. You must have qualified donors on your caseload. If a donor does not talk to you, in any form, what is the point of maintaining her on the caseload?
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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