Know Your Donor. Know Your Donor. Know Your Donor.
● He hasn't asked the donor for her interest and passion. The fact is that every donor has an interest, and it is the job of the major-gifts officer to uncover it. If the major-gifts officer is being too specific in the questioning process, it's much harder for the donor to answer. For instance, if you ask: "Which of these five things that we do interests you," you might not get an answer that works. If, instead, you ask: "When you look at all of your giving, Ann — all of it, the giving of your time and your money — what is it that captures your heart and your attention?"
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
