Know Your Donor. Know Your Donor. Know Your Donor.
This is all good, but it starts in the wrong place. Why? Because it doesn't start with the most important part of the whole equation — the donor.
Step 1: Know your donor
The first step in creating an effective proposal for a donor is to know your donor. Seems obvious, doesn't it? Still, I find many major-gifts officers who actually start "writing it up" before they interact with the target audience — their donors.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
