Know Your Donor. Know Your Donor. Know Your Donor.
It takes more work to get ready for the ask than it does to actually create the ask itself. When I hear, "I just don't have time to do that getting ready stuff," I know we're headed for trouble. This "pre-ask" work is not just the casual thing a major-gifts officer does on the side. It is very serious, time-consuming, in-depth work that must be done well. But once the prep work is done, it's time to prepare the ask. And the ask, in my opinion, has six parts:
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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