Know Your Donor. Know Your Donor. Know Your Donor.
● An acknowledgment of past giving and interest match. There is nothing more satisfying to a donor than to be thanked for his giving and to be affirmed that what he is interested in is also what the organization is interested in — that there is a solid partnership between the two parties. This affirmation of the match creates a bond between the donor and the organization — a special link that confirms to the donor that he made the right decision in giving.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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