Know Your Donor. Know Your Donor. Know Your Donor.
● State the need and the consequences of needs not met. It is often difficult for many nonprofit "insiders" to state the need the charity is organized to meet in a compelling and emotional way. I think the reason is either familiarity or fear of saying out loud just what the horrible consequence would be if the need is not met. Let's face it, most need is not pretty. It just isn't. And there is no use in dressing it up. That's why it's a need — it requires a solution. It requires attention.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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