Know Your Donor. Know Your Donor. Know Your Donor.
I recommend stating the need in a manner that replicates what the donor himself would experience if he was face to face with it. And believe me, that encounter would be emotional, striking and life-changing. In other words: "If we don't take care of this, then X will happen." And say it without editing. Do it honestly and objectively, without editing out the feelings you have about it. And while you are writing about need, include real-life stories and pictures of people (with their permission) to illustrate what you are talking about. Put flesh into the story.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
