Know Your Donor. Know Your Donor. Know Your Donor.
● State what you're going to do. This is the program part. This needs to be specific, logical and caring. Most program write-ups are filled with so much technical jargon that (a) donors can't understand them and (b) they don't grab donors' hearts. Sometimes I think program people write for other program people or for their managers or the technical experts in the field versus just explaining the program and stating what they propose to do and how that will make a difference. Just say it plainly. Keep it simple and to the point.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
