Know Your Donor. Know Your Donor. Know Your Donor.
When you're done, ask yourself, "Does this really solve the problem outlined in point No. 2 above? Really?" If not, keep writing.
● Talk about the impact you will have. This is the proof-of-success part. Here is where you include ways the organization has been successful in the past in this very area, proving that it can be done again. Here is where you tell stories and show pictures of the impact you have already had. Remember, the "doing" part (point No. 3) only tells half of the story — it says what you will do, not the result you will have. It's the result that the donors are "buying" through their giving. They want to solve the problem. You need to give them a belief that if they give, they actually will.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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