Know Your Donor. Know Your Donor. Know Your Donor.
Speaking of longer-term, let me add that this whole concept of the annual gift is really wrong thinking. The annual gift focuses the transaction on the organization and a specific point in time. The gift plan focuses the donor on the solution to a problem that needs solving. There is a huge difference. And believe me, the gift plan is far more satisfying to a donor than meeting a time-specific quota.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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