Know Your Donor. Know Your Donor. Know Your Donor.
This is symptomatic of a deeply held belief about donors that keeps them in a secondary position in the value hierarchy of all the people in the nonprofit. The donor is simply a source of cash. It is a program, and what WE do that is actually more important! Big mistake and the wrong path to take.
Knowing the donor is the first place a major-gifts officer should start in creating a proposal. There are two key questions to answer before you start writing:
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
