Know Your Donor. Know Your Donor. Know Your Donor.
By then I was gnawing on the side of my desk in anticipation. And I could tell she was having fun with the pregnant pause.
"And she said YES!" she screamed into the phone. "One million dollars! Can you believe it?"
I said: "Yes, I can. And here's why. You were prepared. You were focused on the donor. You knew where you were going. And what mattered most to you was not the money but all the joy the donor would experience by helping in this generous way and all the help people in need would get. These are all the reasons this worked for you."
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
