Know Your Donor. Know Your Donor. Know Your Donor.
[Editor's Note: This article was excerpted from a series of posts on writing proposals for major gifts that appeared on the Passionate Giving blog.]
Richard Perry is founding partner at Veritus Group and co-author of the Passionate Giving blog. Reach him at rperry@veritusgroup.com
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
