Know Your Donor. Know Your Donor. Know Your Donor.
You can't do enough to know your donors. If you value donors as partners vs. a source of cash, you naturally want to know as much about them as you can.
Step 2: Know your program
I am amazed at how well some newly hired major-gifts officers get to know the programs of the organization they work for and, by the same token, how many major-gifts officers, who have been with organizations for five and even 10 years or more, do not. I've tried to discern what is different about either the people or the organizations that results in such a wide gap of knowledge about the very thing they were hired to represent — the program.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
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