Easier Said Than Done: Fundraising Urban Legends Debunked
Knowing the true legends from the untrue can save you a lot of trouble.
The curse of the ad agency
There's a rumor that if you hire a major ad agency to do work for your nonprofit, you will win awards and generate a lot of attention on blogs and Twitter. In many cases, it will do this work at no charge. Nevertheless, you will pay dearly. In the end, the agency will destroy your reputation, scare away your donors and bankrupt your organization.
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