Easier Said Than Done: Fundraising Urban Legends Debunked
Knowing the true legends from the untrue can save you a lot of trouble.
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Jeff Brooks
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Night of the zombie donors
Here's an insidious legend that circulates at fundraising conferences, constantly gaining new believers. It says that the moment after a donor gives, she immediately enters a state of suspended animation for three to six months. Waking a donor from this state — which can happen if you give her an opportunity to give again — will cause her to become a sort of zombie that will murderously pursue you with intent to not donate for the rest of all time, and to the end of the universe.
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Jeff Brooks
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