Easier Said Than Done: Fundraising Urban Legends Debunked
Knowing the true legends from the untrue can save you a lot of trouble.
Status: False
I'm happy to report that this belief is not at all true. The more recently a donor gave, the more likely she is to give now. Giving leads to giving. Fundraisers who act on this false belief cause severe damage to their organizations, mostly in the form of self-inflicted low retention rates.
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