Easier Said Than Done: Fundraising Urban Legends Debunked
Knowing the true legends from the untrue can save you a lot of trouble.
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Jeff Brooks
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The out-of-control trademark lawyers
One fear-mongering story says that the United Way has trademarked the words "please" and "thank you." This would effectively monopolize nearly all forms of fundraising. The rest of us are screwed.
Status: False
When the United Way's attorneys looked into copywriting key fundraising terms, they discovered the unpleasant truth that Microsoft already owns "please," and Google owns "thank you." The rest of us, including United Way, are screwed.
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Jeff Brooks
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