Donor Power!

All five projects related to the core mission of the organization. All were compelling; four of the five involved services provided directly to children with special physical and emotional needs.

Importantly, the letter also gave donors the option to allow the organization to use gifts “where needed most,” effectively overriding any specific designation. The key paragraph near the end of the letter read: “On the enclosed reply memo, you can designate your gift to one or more of (the specific projects). Or, you can let us place it where it’s needed most.” The reply memo repeated these options.