Donor Power!

Giving donors choice and control is an example of donor-focused fundraising. It gives donors power. The moral: Trust your donors and they will trust you.

Who really gives?
In the closing weeks of 2006, a new and provocative book was published. It’s created a stir because it is not politically correct. “Who Really Cares: America’s Charity Divide,” by Arthur C. Brooks, argues that regular church attendees (most of them religious conservatives) are the country’s best givers and volunteers to all shapes and forms of nonprofits, including non-religious ones. (In the spirit of full disclosure, Arthur C. Brooks, professor of public administration at Syracuse University, is the brother of my work colleague, Jeff Brooks.)