Komen and the Colonel
By the looks of things, I'm not alone in those feelings. Intuitively, corporate sponsors and partnerships should coincide or reinforce the mission of the organization — not contradict it. And in the case of Komen and the Colonel, that doesn't seem to be the case. Nancy Schwartz, president of Nancy Schwartz & Co. and blogger at Getting Attention!, broke down the corporate partnership between KFC and Susan G. Komen in a case study blog post, highlighting that very point:
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