Westchester Land Trust
Land-use organization needs to nix the insider talk on its site and engage visitors more directly.
Then assess the site against these questions. How easy are they to answer? Will audiences find what they’re looking for quickly and meaningfully? Nonprofit organizations help people. Keeping those beneficiaries in mind when creating any communications materials, including Web sites, is the surest way to demonstrate the value of your work to that other vital nonprofit constituency — donors. FS
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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