Westchester Land Trust
Land-use organization needs to nix the insider talk on its site and engage visitors more directly.
By
Sarah Durham
and Dan Gunderman
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Sarah Durham and Dan Gunderman are founder/principal and director of copywriting, respectively, at New York-based consultancy Big Duck.
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Dan Gunderman
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