Westchester Land Trust
But how inspiring — or even comprehensible — are these terms to people who are less connected to the organization?
This month, we’re looking at the Web site for the Westchester Land Trust, a site struggling with this “insider” versus “outsider” approach to communicating.
WLT’s work focuses on protecting land in partnership with private property owners, helping communities create new parks and preserves, and fostering sound land-use planning rules. Westchester County, which is just north of New York City, struggles to balance the needs of its suburban, commuter-lifestyle residents with its desirably rural nature.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
