Westchester Land Trust
Some great points
WLT’s tagline is “Preserving Westchester’s Land and Communities.” The organization does a terrific job demonstrating the “land” part of its work online through gorgeous images of bucolic Westchester landscapes.
WLT’s homepage also makes a good first impression with clear navigation, a search box, two easy ways to donate online and a simple “What We Do” box that boils down its work into three short points. Owls hoot, water trickles and wind blows audibly as images move in and out of the top of the page. A prominent display of the Better Business Bureau and the Contribute 200 logos demonstrates up front that WLT is a trustworthy nonprofit deserving of support.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
