Westchester Land Trust
The “Latest News” section on the site provides a reason to return, assuming it’s updated with some regularity. At the time of writing, the news items all were a bit organization-centric, using that insider point of view rather than featuring news items that might be of interest to those less connected to WLT. For example, a more casual visitor to the site might want to hear about recent legislation affecting the preservation of land or zoning rather than a successful fundraising event. It’s fine to incorporate some insider news items, but the trick here is balance.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
