Westchester Land Trust
Land-use organization needs to nix the insider talk on its site and engage visitors more directly.
Ways to improve
WLT’s greatest opportunity to improve its site might be to explore ways of humanizing its work: connecting people to land more clearly — and thus making a stronger connection between land preservation and how the site visitor benefits from it. In other words, demonstrating the “community” part of the tagline.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
