Westchester Land Trust
For instance, there are only a few images around the site that feature people working or enjoying the land. But these photos highlight the human benefit of land preservation much more effectively than a stunning landscape can.
For a good example of photography demonstrating benefits, WLT might look at the Land Trust Alliance Web site (www.landtrustalliance.org). The Land Trust Alliance is a national network of local land trusts, of which WLT is a member. It does a great job of humanizing the work of a land trust through images (and more) on its Web site. It has pictures of farmers, bird watchers, hiking children and the occasional straight-up nature shot without people, clearly demonstrating who benefits from the organization’s work.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
