Westchester Land Trust
Land-use organization needs to nix the insider talk on its site and engage visitors more directly.
Try this
To ensure that fundraisers are connecting to the needs of their audiences online, try this simple exercise. First, make a list of the questions clients, donors, the media, policy makers or other audiences might have when they visit your site — e.g., “How can I make a donation?”, “Where can I find information about that trail I want to hike?” or “Should I make a gift to this organization my board member friend told me about?”
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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