Net Gain: ‘Major’ in Online Relationships

Online communities. Connect visitors to each other. Allow them to contribute to blogs, make posts in a forum or chat directly with others who have similar interests.

Online stewardship. Major donors want to know how their gifts are being used to make an impact on a cause. By providing a link to real-time information such as news, testimonials, webcasts and interactive reports, you can show donors how their donations are being used. Qualitative reporting on results, such as a live video feed of a construction project in progress or a blog written by beneficiaries of the gift, can be just as meaningful as financial information to a major donor.