Net Gain: ‘Major’ in Online Relationships

With an exponential increase in Internet use and online donations, it’s important for nonprofits to realize the true power of adding technology and e-philanthropy to their development tools. It’s critical to ensure that the appropriate infrastructure is in place: technical and support elements, quantifiable goals to measure progress, and the right technology partner. Having a single customer-relationship management solution for online and offline contacts can help personalize content, provide a holistic view of constituents, and meet needs and preferences for messages and communication vehicles.