Net Gain: ‘Major’ in Online Relationships

Expect to be treated as special and unique.

In short, major donors have different needs and expectations from regular donors and typical Web visitors. Meeting these needs is key.

Begin with a strategy

The first step to strengthening major-donor relationships through the use of the Internet is to determine what your prospects and donors want and overlay this with what you want to accomplish. The basic principles of the traditional fundraising pyramid still apply online.